my pollack

Mid Century Desert Design

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Tuesday March 27, 2012
POSTED BY: Alexandra Bruno, Marketing Department

A few weeks ago, Gregg Boyd, our wonderful National Sales Manager, attended Modernism Week in Palm Springs, CA.

Modernism Week is an exciting 11-day celebration of mid-century modern design, architecture, and culture in Palm Springs. The design aesthetic originated in the 1940s, 50s, and 60s, and was typified by clean, simple lines which came to define desert modernism.  The week is filled with a variety of events including architectural tours, films, lectures, an architectural symposium, and chic, fun parties in cool mid-century modern homes and boutique hotels.

The above image comes from the den of the Sunnylands estate that A. Quincey Jones designed for the Annenberg family in 1966. Below, another photo from the home, the sitting area.

Just by chance,  this month's Vanity Fair with Julia Roberts on the cover includes an article called Return to Sunnylands

A view of the outside

Here is a photo of Gregg outside of the Kaufmann desert residence, and Elvis Presley's desert home!

"It was a great weekend full of amazing architecture. When walking through these homes, we felt like we had transformed back to 1950. The interiors have been brought back to the original concept or maintained for the most part" -Gregg


TAGS:  Palm Springs, Modernism Week, Sunnyland, Gregg Boyd, A. Quincy Jones, Annenberg, Kaufman, Elvis Presley, desert


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