our new label - pureour new label - pure

We invite you to explore Pure, a
collection of sensuous fabrics, defined
by simplicity and restraint, in a palette
of gentle neutrals.

our fabrics - color storiesour fabrics - color stories

Opting for orange? Beguiled by blue? Gravitating towards grey? Flip through our Color Stories to see how we make sense of color.

India, an ancient country with a rich tradition of hand-woven textiles. India, a rapidly emerging global center for state-of-the-art fabric production. Both aspects drew our design studio to visit the country and explore the possibilities first hand, and the Jaipur collection is the result. Four beautiful patterns - Deity, Priya, Shisha and Jaipur - distill their experience, incorporating time-intensive hand-weaving, embroidery and block-printing techniques, as well as the capabilities of modern high-speed looms. With patterns and colors that hint at the exotic, these designs are striking in their ability to bridge cultures and make dramatic statements in contemporary settings.

This collection continues to expand the Pure colorline with five new patterns, all woven to the high standards of luxury and craftsmanship that this label defines. Our High Performance/Bleach Cleanable category also grows, as four patterns in varied surfaces join the lineup with a solid, a faux leather and two perfectly scaled patterns. Jaipur offers twenty five patterns to tempt and surprise you - and we invite you to take a look!

Click on any image below for a close-up look at these designs!
Brighton 4177

Challis Field 9208

Deity 6081

Drift 2394

Equus 4176

Feathered Flax 4178

Glimpse 4180

Glow 9213

He Loves Me 2392

Highland Striae 9210

Jaipur 2396

Katachi 9211

Knotty 3029

Luminescence 9921

Lunar Eclipse 2393

Marble Screen 2391

Oh Gee 9212

Plushcious 5113

Pop 2389

Priya 6082

Rustique 4179

Shisha 2390

Silk Screen 6083

Vintage Velvet 5005

Watercolor 2395